Overview
Since 2013, this programme is designed to bridge the gap between theory and practice through internships, industrial visits, projects, case studies, workshops, seminars, and management fests. Students are encouraged to develop leadership abilities, strategic thinking, communication skills, and problem-solving competence essential for the contemporary business world. Adhering to the principle of student-centered Outcome Based Education (OBE) which focuses on measuring student level of achievement, we strive to create a study environment which will encourage you to build up your perception of the dynamic business environment.
Relevance of BBA Course
The BBA General program is designed to give students a comprehensive understanding of the business world. This course covers various aspects of Business management including marketing, human resources and strategic planning. At the end of their studies the student will have a well-rounded perspective on how businesses operate and the skills necessary to manage and lead in a variety of industries.
The opportunities for BBA graduates are vast. They can pursue careers in management, consulting, entrepreneurship and more. The skills they acquire will be valuable in any business setting and the practical experience they gain through internships, projects and industrial visit will give them a competitive edge in the job market.
Tagline – Nurture your dreams and fulfill your goals
Vision
"To develop data-driven leaders who bridge the gap between human intuition and artificial intelligence, fostering a new generation of professionals capable of navigating the complexities of a digital-first global economy."
Mission
"To equip students with a robust foundation in data-driven decision-making and emerging technologies, empowering them to lead with agility in an ever-evolving global marketplace."
Eligibility Criteria
- Completion of 10+2 (Class 12) in any stream (Science, Commerce, or Arts) from a recognized board.
- Minimum aggregate marks: 50% or above (relaxation as per government norms for reserved categories).
- Admission through merit or Management Quota (if applicable).
Program Duration & Mode
- Duration: 4 Years (Full-time)
- Intake: 40 Seats
Specialization
Department of Management Studies focus to provide specialization in Marketing. This specialization helps students create effective marketing strategies, build strong customer relationships, and prepare for careers in sales, advertising, and brand management in addition to core subjects like Accounting, Human Resources, Operations Management, Financial Management etc.
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